Last updated: 25th February 2026
This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit or make a purchase from this website (the “Site”), subscribe to our newsletter, or otherwise interact with us. We are committed to complying with the EU General Data Protection Regulation (GDPR) and applicable data protection laws.
1. Who We Are (Data Controller)
For the purposes of the GDPR, we are the data controller of your personal data.
Business name: Susan Wilmot Rowe Address: 5 Millers Dale, South Normanton, Derbyshire DE55 2LG Email: sue@susanwilmotrowe.co.uk
2. Personal Data We Collect
We may collect and process the following categories of personal data:
a) Information You Provide to Us
- Name
- Email address
- Telephone number
- Billing and shipping address
- Payment-related information (processed securely by third-party payment providers; we do not store full payment details)
- Any information you voluntarily provide via forms or email communication
b) Newsletter Subscription Data
When you subscribe to our newsletter, we collect your email address and any other details you choose to provide.
c) Automatically Collected Data
When you visit the Site, we may collect information, including:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the Site
- Referring URLs
This information is collected using cookies and similar technologies.
3. How We Use Your Personal Data
We use your personal data for the following purposes:
- To process and fulfill orders, including payments via SumUp, delivery, and customer support
- To communicate with you about your orders or inquiries
- To send newsletters and marketing communications (where you have provided consent)
- To analyse usage and improve the Site using analytics tools such as Google Analytics
- To comply with legal obligations
4. Legal Bases for Processing (GDPR)
Under the GDPR, we rely on the following legal bases to process your personal data:
- Contractual necessity: to process and deliver your orders
- Consent: for newsletter subscriptions and non-essential cookies
- Legitimate interests: to operate, improve, and secure our Site, provided these interests do not override your rights
- Legal obligation: to comply with applicable laws and regulations
5. Newsletter and Email Marketing
We use MailerLite as our email marketing and newsletter service provider. When you subscribe to our newsletter, your data (such as your email address and subscription preferences) is transferred to and stored by MailerLite.
MailerLite processes personal data on our behalf in accordance with the GDPR and acts as a data processor. You can unsubscribe from our newsletter at any time by clicking the “unsubscribe” link in any email or by contacting us directly.
6. Analytics (Google Analytics)
We use Google Analytics to understand how visitors interact with the Site and to improve its performance and usability. Google Analytics uses cookies and similar technologies to collect information such as your IP address, device, browser, and usage data.
Where required by law, IP addresses are anonymized before processing. Data collected via Google Analytics is processed in accordance with Google’s data protection terms. We rely on your consent for the use of non-essential analytics cookies, which you may withdraw at any time via your cookie settings.
7. Cookies and Similar Technologies
a) What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the Site function properly and provide insights into how visitors use the Site.
b) Types of Cookies We Use
- Strictly necessary cookies: Required to enable core functionality such as processing orders, shopping cart features, and secure checkout.
- Functional cookies: Remember your preferences and settings.
- Analytics and performance cookies: Help us understand how visitors interact with the Site and track usage to improve performance.
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
c) Managing Cookies
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site, including your ability to place orders.
8. Sharing Your Personal Data
We may share your personal data with trusted third parties only where necessary, including:
- Payment processors (SumUp) for securely processing transactions
- Email marketing service providers (such as MailerLite)
- Analytics and website performance service providers (such as Google Analytics)
- Legal or regulatory authorities where required by law
All third parties are required to respect the security of your personal data and process it in accordance with applicable data protection laws.
9. International Data Transfers
Where personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent legal mechanisms, to protect your data.
10. Data Retention
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including legal, accounting, or reporting requirements.
Newsletter subscription data is retained until you unsubscribe or request deletion.
11. Your Rights Under the GDPR
If you are located in the EEA, you have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Restrict or object to processing of your personal data
- Request data portability
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with a supervisory authority
To exercise your rights, please contact us using the details provided above.
12. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, loss, misuse, or alteration.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date.
14. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
Email: sue@susanwilmotrowe.co.uk